Midjourney
★ 4.7The leading AI image tool for aesthetics — behind countless marketing covers, concept art, and stock images from 2023–26.
Who is Midjourney good for?
- Marketers and designers: concept art, social media banners, mood boards
- Founders/PMs: mockups, hero images for landing pages
- Content creators: YouTube thumbnails, blog illustrations
- Hobbyists: art for fun, posters, fan art
Pricing (2026)
| Plan | USD/month | Approx. fast images |
|---|---|---|
| Basic | $10 | ~200 images |
| Standard | $30 | Unlimited “relax” + ~900 fast |
| Pro | $60 | Stealth mode (private images) |
| Mega | $120 | For power users / agencies |
Important: on Basic and Standard, your images are public by default on the Midjourney website. You need Pro+ for private generation.
Standout features
Style Reference (—sref)
Link an image → all subsequent generations adopt that style. Extremely powerful for brand consistency.
Character Reference (—cref)
Keep characters consistent across scenes → great for storyboards and comics.
Vary, Pan, Zoom, Upscale
Edit images: regenerate parts, expand in 4 directions, zoom out, blow up details.
—p (Personalize)
Train Midjourney on your personal taste → every image fits your aesthetic better.
Compared to competitors
| Midjourney | DALL-E 4 (ChatGPT) | Stable Diffusion | FLUX.1 Pro | |
|---|---|---|---|---|
| Aesthetics | 🥇 | 🥈 | 🥉 (needs config) | 🥈 |
| Complex prompt understanding | 🥈 | 🥇 | 🥉 | 🥇 |
| Photo-realism | 🥈 | 🥈 | 🥉 | 🥇 |
| Free option | ❌ | ✅ (via free ChatGPT) | ✅ (self-host) | ❌ |
| Custom/Mod | ❌ | ❌ | 🥇 | 🥈 |
Using it from Vietnam
- midjourney.com works normally — no VPN needed
- Discord (the older method) also works
- Payment: international Visa/Mastercard. Some Vietnamese banks issue virtual cards (Techcombank, VPBank) that work.
- English prompts are most effective. Vietnamese works but is less precise.
Copyright & commercial use
- Standard plan and above: you can use your output commercially
- Free trial (discontinued): no commercial use
- Read the ToS carefully — Midjourney has the right to use your images for promotion
When NOT to choose Midjourney?
- You need batch automation → API is limited; use FLUX via Replicate or Stable Diffusion
- You need pixel-perfect control → Stable Diffusion + ControlNet
- You need accurate text inside images → DALL-E 4 or Ideogram
- You have a $0 budget → DALL-E via free ChatGPT or local Stable Diffusion
✓ Pros
- Outstanding aesthetics — images look 'great out of the box' with little tweaking
- Consistent style for brand work
- Massive Discord community for prompt learning
- Web app since 2024, no longer locked to Discord
✗ Cons
- Paid only, no free tier
- Best prompted in English
- Hard to get pixel-precise control like Stable Diffusion
- AI output has a recognizable style